Surveys can be defined as a set of questions prepared for a group of people to gather their views about their product or a business and analyze and work on the collected data. With the advent of the internet, the collection of a Customer Feedback or an Employee Feedback has been moved to Online Surveys. You can refer to Surveys and Digital Transformation. There are various Survey Tools available which will help in building an effective Survey Design. Any types of questions can be asked to anyone but the right questions to the right person will give you the best reliable answers which help us in improving our product and business and in turn ensures Customer Satisfaction. Let us have a look at Writing the Finest Survey Questions blog post to know more about it.
Things to Avoid While Writing the Finest Survey Questions
No Mandatory or Personal Questions
Avoid having mandatory questions as some of them might not be comfortable answering certain questions. In a multiple choice, provide an option to opt out the question. Do not ask personal questions unless it is really needed. Even if needed do not ask them at the beginning of a survey.
Some words are might sound strong and controlling such as 'force' or 'prohibit'. Avoid using such words.
Too many questions
Do not ask too many questions as it tends to leave out the survey half way and loses the interest of the target audience.
Jargons and Technical terms
Everyone might not be aware of certain jargons and uncommon technical terms. The wording used in a survey must be in such a way that a commoner understands it.
Best Practices for the finest Survey
Identify the necessity of the Question
When we know what the goal of our survey is, we can make sure that we plan only the necessary questions for the survey. Each question should help in obtaining some essential data.
Know your target audience
Identify your demographic and plan the questions accordingly. Presenting the right questions to the appropriate audience increases the response rate.
The ordering of your questions
Begin with engaging questions to make the survey interesting. Order the questions in such a way that the context is similar each time the question is presented.
Keep it Short and Simple
Always make sure that the survey is short with just 10-15 questions as too many questions take more time and use simple words for the better understanding for all group of people.
Providing all options in Multiple Choice
Make sure to provide all the options in a multiple choice question and make sure that there are no too many or too little options. You can also provide an 'other' option to get different responses as well as 'prefer not to answer' option.
Use lesser open-ended questions
Usage of open-ended questions might be time-consuming and makes the target audience disinterested. It is simpler to choose answers from a drop down, multiple choice etc.
Usage of Templates
There are different pre-made Survey Templates available online covering various fields. SurveyFoxy provides you with some unique templates which you can customize according to your need. Check out the below Templates at Survey Foxy