It is quite simple to create Online Surveys with various online tools but the real work begins when we try to Get Survey Responses. The intensity of the responses that we receive for the surveys can be defined as the Survey Response Rate. This Online Survey Response Rate serves as a mark of how good your survey is. So let’s dive ahead and look into The 10 Perfect Techniques to Increase Your Survey Response Rate.
Good Survey Design
The best way to make sure to Get Survey Responses and increase your Survey Response Rate is to have a good Survey Design. Also, the survey design needs to be attractive to the respondents. This will help them understand why the survey was made and will convince them to respond to the survey. So, the survey design should be in such a way that it motivates the respondent to respond.
The longer the survey, the more inclined the respondents tend to ignore the survey. The surveys should be short and simple and it would also help if we let the respondents know how much time they would have to spend to take the survey. This will help in getting better Online Survey Response Rates. It is also good to use tools like progress bar in your survey so that the respondents will be aware of how quick the survey is.
The survey questions play a major role among the 10 perfect techniques to increase your Survey Response Rate. There are many different survey question types readily available for use in your online surveys. You can check out more on Different Survey Question Types. The survey should start with the most important questions in the beginning and always stick to the point. Avoid unwanted questions which will distract and lose the interest of respondents. The survey questions need to be simple and to the point. If you need more help, you can refer to Writing the finest Survey Questions to Get Survey Responses.
Communication is a key to getting the respondents feel involved in the survey. We need to establish with the respondents what the survey is about, why it is conducted and how their feedback will be used. This will make the respondents understand the purpose of the survey and in turn increase the Survey Response Rate.
Know Your Target Audience
It is always best to understand who your target audience are going to be and what would be their expectation. This will help in choosing the right survey topic for the right respondents. Understanding your target population helps to Get Survey Response from them. It would be impossible to increase your Online Survey Response Rate with a hard-to-reach audience.
Personalize Survey Invitations
Personalizing the survey invitation by including respondent names tempts them to open the survey invite. Also, the invites would attract a better Survey Response Rate when the respondent identifies the sender and hence takes the survey as it’s from a trusted resource.
Help and Support
It helps when there is a live person receiving the responses to survey invites instead of computerized as they can help quickly with any concerns. There should be help and support available through emails and phones to answer any question the respondent has.
Send reminder emails to the respondents. Though we have to send multiple reminders make sure not to suffocate the surveyors with continuous emails. Send reminders at a certain interval and make them feel that their response is required and important. This helps to Get Survey Response.
Are you planning on any rewards or incentives for your survey respondents? This is one effective way to improve your Survey Response Rate. Provide attractive rewards or incentives in the form of free samples, financial compensation etc. to attract the respondents to the survey.
Act on Received Information
To Get Survey Response, our survey questions should show that we will be taking action based on the surveyor’s response. We have to make sure to act on the information received from surveys and also share the results with the respondents. Eventually, this will help the respondents know that their feedback is valued and help in better Survey Response Rates in the future too.
These are the 10 Perfect Techniques to Increase Your Survey Response Rate. Take action on these and you will see the difference in the survey response rates. Start working on your best surveys now.